Purpose & Overall Relevance for the Organisation:
Platforms (emarketplaces) play a key strategic role in accelerating our digital brand eCommerce strategy. Winning on these platforms through our flagship stores while delivering a premium end-to-end consumer experience will be key to success for this role.
As Platform Account
Senior Specialist
, you will be responsible
for driving the success of eCommerce business and sales performance based on each platform strategy. Partnering with multiple stakeholders, this role will drive commercial performance of online platform, covering all
core functional capability pillars of
p
latform
s
trategy and end-to-end
p
latform flagship store management including
calendar, pricing, assortment, digital marketing and consumer experience.
Key Responsibilities
:
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-Develop holistic strategy with appropriate segmentation and digital marketing tactic
-Ensure sufficient account management with clear platform (emarketplace) strategies, standards & guideline
-Implement online
brand store
management, responsible for all commercial and operational KPIs and
execute
commercial marketin
g activations
-Identify key selling products and give input on future buying based on GTM process
-Build and operate brand store site design/feature/content innovation
-Develop annual
campaign
calendar and execute online advertisement to drive traffic
-Champion the communication with all internal stakeholders to drive premium
consumer
experience on platforms and keep our brand equity as a key contact person with eCom key functions such as eCom Buying & Trading, Operations
, Digital Analytics and CS
-Execute regular data analysis, reporting, and optimization of
platform
performance with key levers and opportunities for improvement
-Identify new business growth opportunity within platform
-Manage our external agencies to meet agreed targets
-Support new door-opening projects in alignment with global and internal teams
Key Relationships:
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-Brand team
-eCom Buying &
T
rading team
-eCom Operation team
-eCom Consumer
E
xperience team
-eCom Digital Analytics team
-External agencies
Knowledge, Skills and Abilities:
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-University degree,
with solid years in consumer industry with
minimum 4
years in eCom business in sporting goods, FMCG, fashion industry
-Strong experience in working with platforms (emarketplaces) from brand side
-Comprehensive understanding of digital marketing and marketplace landscape and the levers available to drive growth
-Strong collaboration and communication skills to work smoothly across multiple stakeholders
-Track record of successfully managing platform business
-Strong strategic thinking and daily running business skillset to
driv
e performance
-Highly organized, consumer-centric, business-driven
-Excellent English language skills
